By Janine White: Culture Columnist
Global warming, reduced affordability of fuel and difficulties in the transportation of goods are putting businesses and individuals in a thought-provoking situation.
People are becoming desperate to make sure that what we do will have longevity to it and hopefully provide a sustainable future for our offspring. This has led to a remarkable surge in the adoption of eco-friendly lifestyle changes across the globe. From the rise of veganism to the popularity of animal-friendly eco-products.
One significant development is the emergence of eco-friendly hotels, which offer a responsible and environmentally conscious alternative to traditional accommodations.
The importance of these eco-conscious establishments has been recognised and awards have been set in place such as the Green Tourism Business Scheme and access to grants that can improve their standing in the community.
The grass should remain green on both sides
Travellers have become more aware of their carbon footprint and as their values begin to adopt the sustainable lifestyles, they go in search of businesses that align with them.
Hoteliers have been inspired by this call for sustainability and wish to make a meaningful contribution toward combating climate change and protecting natural resources. Many hotels are starting to take the initiative…
HOTELS with a CORPORATE SOCIAL RESPONSIBILTY focus
IS BECOMING A POPULAR CHOICE FOR THE MODERN TRAVELLER. FIND A SELECTION OF THE BEST VIA CONDE NAST TRAVELER.
Many hotel owners have adopted eco-friendly practices and incorporated green initiatives into their establishments to lessen their environmental impact. They are embracing renewable energy sources, reducing water consumption, implementing waste recycling programs, and sourcing local and organic products to support the local community.
Millennial and Gen Z travellers, in particular, have shown a strong desire for eco-tourism, valuing experiences that prioritise environmental preservation and social responsibility.
It is not just the individual travellers and holiday makers though, businesses are also recognising the benefits of supporting eco-friendly hotels.
Companies with strong corporate social responsibility initiatives often prefer to conduct their events and conferences in environmentally responsible venues. These new tendencies allow businesses to support the green growth while gaining respect from the community.
This has opened up a new market for eco-friendly hotels, further fuelling their growth. The Green Tourism Business Scheme has played a pivotal role in encouraging and distinguishing eco-friendly hotels worldwide. By awarding these establishments with eco-certifications, the scheme provides credibility and assurance to environmentally conscious travellers, helping them make informed choices while booking accommodations.
The accreditation process evaluates hotels based on a range of criteria, including energy efficiency, waste management, sustainable sourcing, and community engagement.
Hotels that successfully meet the stringent requirements are acknowledged with an endorsement, reflecting their commitment to green practices. This recognition not only attracts more eco-minded guests but also fosters healthy competition among hoteliers to adopt sustainable practices.
The future is Green?
The future of eco-friendly hotels is promising, with several exciting developments on the horizon. As technology advances, we can expect to see innovative solutions that further enhance sustainability efforts within these establishments. For instance, incorporating smart energy management systems, using solar energy more efficiently, and implementing circular economy principles to minimise waste.
Collaboration among hotels is another trend gaining momentum. By sharing best practices and collectively working towards sustainable goals, these establishments can create a larger and more impactful movement for eco-tourism.
Moreover, the concept of “regenerative hospitality” is gaining traction. This approach goes beyond mere sustainability by aiming to leave a positive impact on the environment and local communities. Regenerative hotels focus on restoring ecosystems, supporting local biodiversity, and uplifting the livelihoods of indigenous communities, fostering a more profound connection between guests and the natural world.
The rise of eco-friendly hotels exemplifies a fundamental shift in the hospitality industry towards sustainability and environmental consciousness. Inspired by the need to protect our planet and cater to a growing eco-conscious clientele, these hotels are leading the charge towards responsible tourism. With the Green Tourism Business Scheme’s support and growing public awareness, the eco-friendly hospitality sector is poised for a bright and environmentally friendly future. As technology and innovation continue to drive progress, we can anticipate an ever-evolving landscape of regenerative hospitality, forging a new path that leaves a lasting positive impact on our planet.
The only question left is whether these changes have been made in time?
Article Artwork by Liam White