My Philosophy 
Role 
When it comes to challenging the big players in fashion, new boutiques are emerging, bursting with colorful and trendy accessories that bring excitement to shopping. These small shops focus on unique pieces that aren’t found in larger retail stores, making them special.
Customers can discover vibrant scarves, eye-catching hats, and fun sunglasses that elevate their style. The fresh designs and playful colors attract fashion lovers who are eager to explore and experiment with their looks. Amy French-Robson Explores further and interviews Patrick Morrison, founder of Furious Goose…
The fashion of the 1930s and 1940s is experiencing a revival as today’s designers and consumers are drawn to its timeless elegance. This resurgence can be attributed to several factors, including nostalgia for the past and a desire for authenticity in clothing. The tailored silhouettes and classic styles from this era offer a sense of sophistication that many modern outfits lack. During the 1930s, fashion emphasized femininity through form-fitting dresses, while the 1940s introduced more utilitarian designs due to wartime necessities. Amy French Robson visits the fashion world to find out more…
Overall, the fashions at Wimbledon 2025 represent more than just clothing; they reflect cultural shifts and personal expressions. From the meticulous attention to detail in player attire to the creativity displayed in audience fashion, this tournament serves as a celebration of sports and style.
Digital clothing is increasingly becoming an integral part of the fashion industry, transforming how we think about clothing and self-expression. With advancements in technology, designers are creating virtual garments that can be worn in digital environments, such as social media and gaming platforms. Amy finds out more…
Rented fashion is quickly gaining popularity as consumers become more conscious of their purchasing habits and the environmental impact of fast fashion. Many individuals now prefer to rent clothing for special occasions rather than buy new outfits they may only wear once. This shift reflects a growing awareness of sustainability and a desire to minimize waste in the fashion industry. Amy French Robson discovers more…
Denim has a rich history, from rugged cowboys as they rode through dusty trails to the modern high street. The iconic blue color, a result of indigo dyeing, was not only practical but also became a signature look for those who lived life on the edge, making denim a staple in modern culture. Amy French Robson takes a look through history…
Amy French Robson: Columnist Welcome to the soft power era. We are at the mercy of its subtle and sophisticated influence.
Fashion’s nostalgic elements also reveal cultural sentiments and collective memories. Designers often look back at previous decades, infusing their collections with elements that evoke past trends. Amy French Robson, Columnist for Houghton & Mackay takes a closer look…
A capsule wardrobe is a minimalist approach to clothing that focuses on having a small, curated collection of versatile pieces. The purpose of this wardrobe is to simplify daily dressing and reduce decision fatigue. By selecting key items that mix and match well, individuals can create numerous outfits from just a few pieces. Amy Robson, Columnist for Houghton & Mackay takes a look…
