WIMBLEDON FASHION 2025. CLASSIC & CONTEMPORY.

Every summer, Wimbledon’s centre court becomes the stage for not just one of the biggest events of the year for tennis, but also for fashion. This has evolved into a sporting event where there is as much interest in the spectators as the players. Now more than ever, the fashion choices of both the tennis champions and attending A-listers is documented extensively. And this year was no different than those past, attendees were serving on and off the court. We saw it all, so what are the fashion takeaways from SW19 2025?

From a fashion perspective, the meeting of tradition with contemporary flair creates a clash of styles in all the best ways. The traditionals treat the Wimbledon dress code like sacred rules. They glide in wearing their creams, whites, cottons and linens. Often the only daring thing they might attempt with their outfit is to eat a strawberry in it. Conversely, many celebrities and influencers take this widely publicised event as an opportunity to make a bit of a statement. Who can blame them, when looks are documented in articles as if they have walked a fashion runway. This year, some chose bolder colours, others, more daring cuts. One chose cow-print cowboy boots. And, you know, why not?

Even the players seem to enjoy having some fun with the strict all-white dress code. It is much harder to recognise that they’re making a statement, which is almost certainly the point, but once you spot something, you can’t unsee it. Which means they absolutely deserve some extra kudos for the creativity.

Starting with the players, because this is meant to be all about them, right? Coco Gauff firmly holds first place for the most talked about tennis outfit of Wimbledon. She stunned in a bespoke piece created for her by her sponsors, New Balance. The dress featured an embroidered corset dress, which had a punkish vibe to it. The design included butterflies, strawberries and palm trees, interpreted as a nod to Wimbledon and also her home state of Florida. She even paired this with cute, ruffled socks, which have become her signature accessory since this year’s French Open. Of course she finished the look with her own custom NB trainers. She understood the assignment and took the dress code as a challenge.

Elina Svitolina’s outfit had throwback vibes, a one-piece that was very Billie Jean King. Daria Kasatkina similarly embraced the vintage style, wearing a loose-fitting jacquard print polo (which her earring did get caught in at one point, beauty is pain and all that), she also ditched the skirt for some matching shorts. Both looks were retro and sporty in a modern meets vintage fusion.

On the court there were also plenty of traditional looks too, Emma Navarro wore the classic Fila whites, as one does when tradition is working out pretty well for you. Polina Kudermetova dressed in an elegant and very classic Lacoste ‘heritage’ dress. Aryna Sabalenka sat somewhere in the middle of the two sides, her outfit was classic but included some cheeky keyhole cutouts, not a mistake, but not exactly incredible either, that was Coco’s moment. Just don’t bring it up in the post-match press conference, am I right?

Now for the men, there was no way they were going to miss out on all the fun. Notably Lorenzo Musetti decided to make a statement wearing a Bottega Veneta bomber jacket onto the court, which he immediately had to take off before playing. Now that’s taking the unspoken catwalk to the next level. He happens to be a new ambassador for the brand and he’s definitely made sure we all know about that, congrats Musetti. He certainly wore it well and although he lost out in his first-round match, the modelling career is off to a strong start, hooray.

Talking about layers, Carlos Alcaraz seems to be bringing back the tennis cardigan, perhaps taking some fashion tips from Roger Federer? Got to respect a power move through knitwear.

In the stands many high-profile spectators observed that unofficial dress code, slipping in seamlessly amongst royals and Middleton’s. We see you Keira Knightly, Anna Wintour and Nicole Kidman (who happened to all be sat together in the royal box). Très chic, très très subtle. Leomie Anderson undoubtedly wore the boldest outfits out of the spectators, we are talking lime-green trousers with a pink corset, then a leather biker jacket with cow-print cowboy boots. They were looks. Definitely not your standard Wimbledon style, but fabulous none the less. We also have to give a mention to India Amarteifio for her giraffe print slip dress, leaving many wondering why we don’t see more giraffe print around. Another interesting print appeared courtesy of Olivia Rodrigo, red and white gingham, it was giving picnic basket core. She pulled it off.

The ladies weren’t the only famous fans taking their fashion responsibilities seriously. Tom Daley made a splash in a sage green suit by Paul Smith, matched with an elegant cream Christian Louboutin clutch bag and brown-and-cream loafers. All eyes were on Sir David Beckham as he wore a perfectly tailored Hugo Boss suit in cream. Rami Malek also kept it classic, wearing an 80s style Saint Laurent suit in cream with chunky patent black Chelsea boots. Sharp, classic, with an edge of rock-and-roll.

There were lots of coordinated couples this year too, which we must appreciate as it takes at least double the effort to do his and hers chic.

Priyanka Chopra Jonas wore a flowing white dress which went perfectly with Nick Jonas’ white and navy tones. Andrew Garfield and girlfriend Monica Barbaro wore flowing all-white outfits, they certainly looked breezy in the summer heat, so really a highly practical choice.

This is the beauty of Wimbledon. The clash of tradition and modernity is what makes it so special and continually relevant. Some might say this is why it continues to be a sporting event that draws interest to tennis from every generation. Not to mention an excuse for champagne, strawberries and cream is always quite nice too.